Hi, I'm Arash, a leadproduct designer makingthe mundane feel remarkable.
I work across fintech, cyber-security learning and consumer: inventing products from zero, then sweating the details that make them land. I founded design at a crypto bank Robinhood agreed to buy, turned cyber security into a game seven million people play for fun, and redrew banking platforms that move billions. Fresh, considered design that customers feel and backers believe in.
Design strategy for TryHackMe, changing the way seven million learners feel about cyber security.
Streaks, study groups, immersive lessons: design that turned cyber-security training from an intimidating thing I should know into a thing I actually do, for ten minutes on the train. A gamified path built for how people really learn.
Product design leadership for Capital.com, shaping a calmer mobile trading experience for high-pressure decisions.
Home, markets, watchlists, order entry, margin education and ProtoPie prototypes: the work helped move the platform towards clearer context, lower cognitive load and better trading decisions.
Lead designer on NatWest Bankline, the platform UK businesses use to move billions every day. I brought it to mobile: the dashboard, forecasting and approvals, redrawn for a phone.
A dashboard each business builds from widgets, wired to Sage, Xero and QuickBooks through open banking. Cash flow, invoices and the week ahead, finally in one place. Shipped to real customers.